Name: Pitango

Industry: Venture Capital

Company Mission: Investing in visionary founders and groundbreaking companies from stealth mode to mature companies. 

Pitango VC, Israel’s largest venture capital firm, has fostered innovation since its inception in 1993. With over $3 billion under management, Pitango has a rich history of investing in technology startups at founding and growth stages across various industries, including AI, Data, HealthTech, Quantum Computing, and fintech. As a fund that prioritizes innovation, Pitango continuously adapts its communication and engagement strategies to keep up with the ever-evolving market.

Implementation of D-ID’s Studio

With GenAI growing rapidly, Pitango’s marketing team identified an opportunity to elevate their quarterly newsletter, The Juice, in a way that would continue showcasing the remarkable achievements of their portfolio companies while also nurturing engagement with their readers. 

To do so, they turned to D-ID, a portfolio company in which they strategically invested in from the seed stage in 2017, knowing that it had a solution that was both revolutionary and practical. Their primary objective was to leverage GenAI to create a dynamic, unique, and engaging newsletter for their 10K+ audience. Sharon Erde, Head of Marketing at Pitango, believes firmly in humanizing brands.  By leveraging the avatar as an engaging spokesperson who embodies Pitango’s ideals and ethos, Pitango brought their alter ego to life in a modern, engaging way while also thinking tactically, as the avatar can be distributed across different platforms. The project began with the ideation of an AI-generated avatar named Sam. Sharon Erde knew exactly what she wanted Sam to look and sound like,  carefully crafting the avatar to be the ultimate alter ego of Pitango. 

The Process of Creating a Branded Avatar

The design phase involved close collaboration with a designer who utilized AI tools to bring Sam to life, aligning closely with the envisioned traits. Once Sam was designed to their liking, the team uploaded her image to D-ID’s Creative Reality Studio and let it do its magic, giving Sam a life of her own. The team then took the recording they had created and handed it to a Video Editor to add transitions, subtitles, and background imagery. Sharon noted that while Avatars are indeed engaging, watching an Avatar speak for more than 30 seconds with no other video effects would cause viewer drop-offs. The additional video editing steps played a crucial role in driving the newsletter home.

Audience Reception and Feedback

The introduction of Sam, the new AI newsletter, received overwhelming positive feedback. Internally, the initiative was seen as a testament to Pitango’s commitment to innovation and progressive marketing. Externally, it significantly enhanced engagement, evidenced by a notable spike in newsletter open rates and website traffic, as tracked through Google Analytics.

The feedback highlighted a sense of admiration from recipients, who appreciated the innovative approach and the refreshing format of updates. The success of this initiative has led Pitango to confirm further applications of AI in their communication strategies, aiming to continuously leverage technology to enhance connection and engagement with their audience. They plan on using Sam and other avatars again in future communications and projects.

Pitango’s use of D-ID’s Studio exemplifies how AI can transform traditional business processes— in this case, communication— into more engaging, efficient, and impactful practices. By integrating AI into its strategy, Pitango enhanced its brand presence and demonstrated the potential of its investments and commitment to pushing boundaries – a valuable model for other organizations looking to make waves in their respective industries.

Empowering Growth: How D-ID Reshaped Training and Marketing at Diplomat Global

Name: Diplomat Group

Industry: FMCG Distribution

Company Mission & Vision: Our aim is to drive value and provide customers with full-service FMCG supply chain solutions to become their preferred choice. Nationwide, we distribute a diverse portfolio of global and domestic brands in person­al and household care and food products. Diplomat enables customers to turn opportunity into success. Our approach to doing business adapts global strategies to local market structure and needs. We offer customers joint business planning, best-in-class supply chain, sales and marketing solutions, and a broad range of value-added services.

Diplomat stands tall as the premier sales and distribution company in Israel, specializing in fast-moving consumer goods (FMCG) ranging from toiletries to food and a wide range of household items. With a global reach extending to countries like Georgia, Cyprus, South Africa, and New Zealand, Diplomat is renowned for its expansive business network and diverse clientele. Headquartered in Israel, the company operates with a multinational approach, with over 2500 employees globally, catering primarily to retailers.

Identifying the Pain Points

Like many innovative enterprises, Diplomat Group encountered challenges in its quest for efficient and dynamic communication channels, particularly concerning product marketing and employee training. The reliance on external vendors for video production proved to be cumbersome and costly. Despite initial satisfaction with traditional video tools, the integration process and turnaround time were suboptimal. Moreover, the company sought a solution to empower internal teams to create and customize video content independently, facilitating faster and more cost-effective production while enhancing employee skill development.

Discovering D-ID’s Creative Reality Studio

In pursuit of a comprehensive solution, Diplomat embarked on a journey to explore alternatives. Through diligent research and trial periods with various tools, the company discovered D-ID and was instantly drawn to its versatility and user-friendly interface. This discovery came about through organic channels, with recommendations from industry peers and positive reviews emphasizing D-ID’s alignment with the company’s needs. 

Implementing D-ID Solutions

Armed with D-ID’s Creative Reality Studio and the PowerPoint plug-in capabilities, Diplomat’s Global Learning and Development team developed a new workflow for content creation. The platform’s intuitive features enabled the production of diverse video content assets, including training videos for new systems and processes, training guides segmented into easily digestible modules, and presentations with AI presenters. Leveraging D-ID’s premium avatars and a vast library of voices in a wide array of languages, the company crafted engaging narratives and simulations, enhancing both internal training initiatives and external communication strategies. 

Impact and Feedback

Since integrating D-ID into its operations, Diplomat has witnessed a remarkable transformation. The transition from traditional video production methods to D-ID’s AI-powered capabilities has yielded significant benefits. Internal feedback has been overwhelmingly positive, with management applauding the platform’s ability to address pain points related to production time, vendor dependence, and cost reduction. Employees have embraced the platform’s simplicity and versatility, leveraging its capabilities to streamline content creation processes and enhance communication effectiveness. The team has created a workflow that allows contributors and writers from other departments to submit requests for videos to be made using the Creative Reality Studio. They also follow design and content guidelines in order to maintain brand consistency across all training materials.

Looking Towards the Future

The team’s next project with D-ID involves creating product simulations with AI Avatars. They developed an Excel template with specific sets of questions and possible answers. In this module, a digital avatar will present a scenario and ask a question. Based on the user’s answer, the avatar will respond and ask the next set of questions. Diplomat looks forward to seeing how this new form of digital interaction can take their learning initiatives to the next level. 

As they continue to explore D-ID’s full potential, the company remains committed to fostering collaboration and learning within the organization. Regular interactions with D-ID’s support team ensure ongoing optimization and innovation, focusing on exploring new features and methodologies. In the dynamic landscape of sales and distribution, Diplomat has emerged as a trailblazer, leveraging cutting-edge technologies to revolutionize its operations. Through strategic collaboration with D-ID, the company has unlocked more of its potential, empowering its teams to create impactful content with ease and efficiency. As Diplomat continues its innovation journey, D-ID remains a steadfast partner, driving success through AI innovation, collaboration, and continuous improvement.

Christmas Campaign Test Case

Challenge

The average person’s email inbox is filled with marketing messages and sales announcements on any given day. For Sales and Marketing professionals, standing out during the festive season can be quite a challenge.

An Experian study showed that emails with personalized subject lines are 26% more likely to be opened than those without and Rich Relevance found that revenue is 5.7 times higher in emails that employ personalization.

With this in mind, in December 2023, D-ID decided to put its technology to the test in a unique Christmas email marketing campaign. We aimed to gauge the impact of personalization in email marketing open and conversion rates by comparing personalized videos against non-personalized ones. The tool we used was our brand-new personalized email marketing integration.

Campaign Overview

D-ID leveraged its cutting-edge AI-generated video technology to create two distinct email campaigns for Christmas. The focus was on providing a personalized experience to Group A while offering a standard message to Group B.

Email Content

Both groups received an email with the subject line “Your Xmas gift is here! ”. The body of the email wished recipients a joyful holiday season. There was one key difference in the video content:

Group A (personalized): Addressed the recipient by their first name and offered 20 Studio credits

Group B (non-personalized): A generic greeting without personalization and offered 20 Studio credits

Campaign Results

Conversion Rate: A significant difference was observed in the conversion rates, with the personalized email achieving a 300% higher rate.

Analysis

The campaign’s success hinged on the power of personalization. By tailoring the video greetings, the campaign was able to establish a deeper connection with the recipients and increase engagement and conversion rates. The use of personalization also helped to create a sense of relevance and importance.

The Simplicity of Personalizing Campaigns

As D-ID continues to innovate with AI-powered email marketing solutions the potential for creating more meaningful and engaging customer interactions is vast. Customized AI-generated video content not only captures attention but can significantly enhance user engagement and conversion rates – the key is knowing how to reach your audience.

Crafting your own personalized email marketing campaign doesn’t have to be a Herculean task, thanks to D-ID’s digital humans and our email marketing integration. This email personalization process enables you to create campaigns that resonate deeply with your audience. All it takes is a few simple steps.

Embrace the Power of AI: The first step is leveraging D-ID’s AI-generated video technology, which allows for the creation of speaking avatars.

Segment Your Audience: Speak directly to the interests and behaviors of your audience using intentional segmentation.

Personalize Your Content: Personalization is key to breaking through the noise. By using placeholders in your email templates, such as {First Name}, you can ensure each recipient receives a message that feels crafted just for them. Craft an email body with a clear call-to-action (CTA) to invite your audience to engage with your content, whether it’s watching their personalized video or taking advantage of a special offer.

Monitor and Optimize: Monitoring campaign performance is essential for understanding its impact and making necessary adjustments. The insights gathered from open rates, conversion rates, and user feedback will help you refine your approach, ensuring each campaign is more successful than the last.

Creating a personalized email marketing campaign with D-ID’s technology is straightforward and highly effective. For businesses looking to elevate their customer experience, marketing, and sales campaigns, embracing AI-driven personalization is not just a trend; it’s a transformative approach to connecting with your audience.

Start your journey to success – book a demo with a D-ID expert by filling out our contact form or emailing support@d-id.com and we can help you take your business to the next level.

Transforming Customer Interactions with Digital People

Name: Defined.ai

Industry: Information and Technology Services

Company Mission & Vision: Defined AI offers a robust, scalable solution that combines machine learning, data science, and crowdsourcing to deliver precise, diverse, and rich datasets.

Products/Services: AI training data company and marketplace

Defined.ai is a leading-edge technology company specializing in providing high-quality datasets to a diverse range of industries — Defined.ai’s expertise centers around the curation and sale of datasets crucial for training artificial intelligence models. Through a comprehensive marketplace, Defined.ai connects companies with essential AI resources, facilitating innovation and excellence in various fields. This approach enables businesses to independently build robust, intelligent systems using the foundational data provided by Defined.ai.

Data is King

Established in 2015, with offices in Seattle and Lisbon, the company serves a wide array of clients and offers advanced AI solutions to help them stay ahead of the competition, increase their operational efficiency, and deliver enhanced customer experiences. Their robust data collection platform is the bedrock upon which they build groundbreaking AI solutions, enabling them to provide valuable insights and drive innovation across industries. Defined.ai also places great emphasis on ethical and responsible AI practices – ones that respect privacy, security, and transparency.

Harnessing D-ID for Human Engagement

In the realm of digital transformation, Defined.ai recognized the need for lifelike avatars to enhance customer engagement. Collaborating with Microsoft and Daredata Engineering, they embarked on a pilot project in partnership with the Portuguese Agency for Modernization (AMA) to improve digital interactions. They chose to work with D-ID technology because it provided services they couldn’t find elsewhere in the industry. This collaboration not only exemplifies Defined.ai’s commitment to innovation but also showcases the technical superiority and affordability of D-ID technology.

Government-Sponsored AI Initiative

In the wake of the COVID-19 pandemic, the Portuguese government launched the Recovery and Resilience Plan, which includes the Accelerat.ai initiative. This government-funded project, with an investment of 34.5 million euros, spans three years and encompasses the development of a comprehensive system featuring speech-to-text conversion (STT), natural language understanding (NLU), dialogue management (DM), natural language generation (NLG), and text-to-speech (TTS) capabilities. Defined.ai plays a key role in this singular project, advancing the use of artificial intelligence across different sectors. A notable element of Accelerat.ai is the AMA pilot, where Defined.ai has effectively implemented conversational AI with avatars to enhance service delivery in public agencies. This pilot represents a significant step in integrating AI into public services, setting a precedent for future technological integrations. Accelerat.ai, under the guidance of Defined.ai, not only streamlines operations in the public domain but also introduces innovative AI solutions to the private sector, marking a significant stride in Portugal’s journey toward digital transformation.

Impacting a Diverse Array of Clients

Defined.ai’s engagement in the public sector, mainly through initiatives like the AMA pilot, showcases its use of artificial intelligence to enhance government agency operations. These efforts focus on boosting efficiency and improving service quality, reflecting Defined.ai’s dedication to modernizing public services through tailored AI solutions. The digital people solution they have created using D-ID’s API is integrated into the front end of the website, answering users’ questions about government services.

Defined.ai’s commitment to transparency and reliability is showcased through live demonstrations and product offerings. They use D-ID’s platform, including the API and chat. D-ID, for external clients and internal communications, making sure to keep the two projects separate and ensuring full accountability and security.

Transforming the Future of AI People

Defined.ai continues to push boundaries and explore new horizons. Defined.ai’s strategic use of D-ID’s technology has paved the way for groundbreaking innovations in customer engagement. Their collaboration demonstrates the immense potential of D-ID in revolutionizing the digital landscape. Defined.ai proves that avatars can seamlessly bridge the gap between businesses and their customers and is ready to see how this partnership can bring forth further innovation.

Innovating for Impact: How SPIN Sport Innovation Transformed Content Creation Using D-ID

Name: SPIN Sport Innovation

Industry: Sports/Health/Education

Company Mission & Vision: SPIN exploits sport as a driver for sustainable development to make a positive change to the world.

At SPIN Sport Innovation, a social impact organization driven by the belief in the power of sport and health-enhancing physical activity as a catalyst for sustainable change, the mantra is simple yet profound: “Together we can make a change.” Based in Germany and working with organizations worldwide, they are dedicated to co-creating innovative ideas that spark progress and drive positive development across different sectors.

In the dynamic fields of sport, health, education, and youth engagement, SPIN collaborates with an extensive network of stakeholders, ranging from higher education institutions and public agencies to non-profit organizations and businesses, operating both locally and on an international scale. What sets SPIN apart is its pioneering role in developing innovative education and learning concepts, with a particular focus on informal and non-formal learning. This involves fostering collaborative learning in innovative ways.

SPIN recognized the potential of D-ID’s digital people solutions to amplify their global reach and enhance the impact of their educational content. By leveraging these solutions, they set out to revolutionize their content creation process and increase their engagement with their target audiences.

Implementing D-ID’s Digital People Solutions

SPIN has always been committed to driving social change, embarking on a diverse range of ideas, projects, and partnerships. However, the need to send multiple team members to various locations for interviews and information gathering or to record data for learning initiatives proved to be a costly and time-consuming endeavor. This approach was neither scalable nor cost-effective, creating a significant challenge for their mission.

In November 2022, SPIN took a significant step forward by integrating D-ID’s digital people video solutions into its content. This integration was instrumental in designing online capacity-building courses utilizing digital people to present the topics and make learning more accessible. These avatars are strategically used to either introduce lessons or accompany course content, adding a human element to the information and raising interest in the topics. This was especially crucial when capturing the attention of new learners.

The decision to collaborate with D-ID was driven by several key factors:

Value: D-ID’s competitive pricing structure didn’t compromise on quality, making it an excellent choice for SPIN Sport Innovation.

Ease of Use: The organization also felt that the platform was incredibly user-friendly, enabling the entire team to quickly adapt to the technology. They also felt that the time from concept to completion was significantly reduced – in one week they were able to produce 15 to 20  videos.

Customization: The capability to upload and personalize images and utilize digital representations of their staff provided SPIN with a unique and individualized approach to their projects and initiatives.

Multilingual Support: D-ID’s ability to offer various voices in languages such as English, German, Dutch, French, Italian, Spanish, Portuguese, or Hungarian was a critical factor for a globally operating organization like theirs.

Achieving Results with D-ID

One of SPIN’s standout projects, RISE, aims to build a worldwide Sport for Good learning community. Initially, their partners were hesitant about the use of digital people with different voices. However, as the project progressed, people acclimated to the avatars, focusing on the content delivered. This illustrates the adaptability and acceptance of digital people in real-world applications.

As SPIN continues to refine its content creation process, they are confident that D-ID will play a pivotal role in creating engaging lessons and videos for audiences of all ages and backgrounds. This partnership showcases the profound impact of innovative technology on social change and educational opportunities, setting an inspiring example for organizations looking to leverage cutting-edge solutions to make a lasting difference in the world.

Elevating Conversational AI Experiences with D-ID’s Streaming API

Name: Convo.ai

Industry: AI Mobile Solutions

Company Mission & Vision: Convo.ai combines the power of generative AI, speech recognition & mobile-first functionality to provide you an intuitive conversational experience with AI through speech.  We aim to drive more human-like interactions with AI that will reveal the limitless potential in how we use this breakthrough technology for years to come.

Products/Services: Mobile App

In the ever-evolving landscape of artificial intelligence, the pursuit of inventive solutions to enrich conversational experiences stands at the forefront.  Convo.ai is on a mission to meet this demand with its mobile offering. The brainchild of Founder & CEO Andrew McCalla, Convo.ai is a product that seamlessly melds the conversational capabilities of generative AI with the fundamental need for human connection. Andrew recognized the pivotal role of facial expressions and voices in creating truly engaging interactive experiences. It was this insight that drove him to integrate D-ID’s API into his software, thereby enhancing the authenticity and realism of user-generated AI characters.

A Unique Platform for Human-to-AI Connections

Founded in 2022, Convo.ai occupies a space at the intersection of AI and entertainment and is committed to improving conversational experiences through the power of AI. At its core, Convo.ai seeks to revolutionize AI conversations by putting character creation into the hands of users, regardless of their proficiency in AI technology. In contrast to prior solutions that primarily revolved around text-based interactions, Convo.ai enables conversations to flow naturally by seamlessly incorporating both audio and visual elements. To enhance these interactions, Convo.ai facilitates conversations with characters boasting diverse personalities, customizable appearances and facial expressions, as well as a selection of over 150 AI voices with varying pitches – akin to conversing with a live human.

These remarkable capabilities are made possible through the integration of D-ID’s API with its live-streaming capability. This technology empowers the characters, aptly referred to as Convo Companions, to respond in real-time, tailoring their interactions to the user’s specific preferences and criteria. The voices of these Companions are brought to life by ElevenLabs, a technological marvel that supports over 30 languages. Convo Companions also allows users to clone their own voices if desired, granting them absolute control over the auditory facets of their conversations. Moreover, Companions possess the remarkable capability to develop memories and adapt their responses as they engage in ongoing conversations with users, fostering a dynamic and perpetually evolving human-to-AI connection.

Looking ahead, Convo.ai has ambitious plans for further platform development. These plans encompass the exploration of a proprietary LLM (Large Language Model) to enable even more profound character personalization. The Convo.ai app boasts additional features such as AI-generated photos with voice prompts and a “Categories” feature, where an AI assistant helps to craft emails, text messages, and even essays for sharing with friends and family.

Target Audience and Reception

Convo.ai primarily targets AI enthusiasts, technologists, and individuals with a passion for exploring new AI breakthroughs. Since the recent launch of the flagship iOS app, Convo.ai has garnered approximately 1.6K downloads in the App Store. Operating on a subscription model, the platform offers users the option to make in-app purchases to continue the conversation with AI characters and voice options. Notably, a significant portion of subscribers consists of those who pay for D-ID-generated characters, highlighting the allure of this innovative feature. Convo.ai adopts a community-driven approach, allowing users to create their own distinctive characters, which can be kept private or shared with the broader community for their use.

Transforming Conversational Experiences

Convo.ai, empowered by D-ID’s API and other pioneering AI technologies, is on the cusp of revolutionizing conversational experiences with lifelike AI characters. The platform has gained recognition and garnered interest among AI enthusiasts, positioning itself as a key player in the domain of AI-driven human experiences. Convo.ai’s vision and its journey with the API exemplify a unique innovation in the industry, showcasing the potential of streaming AI and the boundless opportunities offered by this transformative technology.

Pioneering Face-to-Face AI Teachers in English Learning

Name: SingIt

Industry: EdTech, Learning & Development

Company Size: Startup <50 employees

Company Mission & Vision: To revolutionize English learning through the power of music and technology.

Products/Services: An AI-powered digital teacher.

Target Audiences: Students in Grades 1-12, teachers, and individuals who want to improve their English language skills.

The Evolution of an Innovative Learning Experience

SingIt has been a trailblazer in the edtech space with its music-based approach to teaching English, boasting 150,000 users in Israel. SingIt sought to further elevate its platform by integrating D-ID’s face-to-face AI teachers. This evolutionary step aims to significantly enhance user engagement and learning retention, providing a more immersive and interactive educational experience. To differentiate and elevate its offering, SingIt partnered with D-ID, whose video streaming capabilities provided the technological edge needed to make its platform even more interactive and engaging.

The Solution: AI Teachers – A New Paradigm in Education

D-ID’s technology enabled SingIt to introduce a groundbreaking concept: face-to-face AI teachers. These advanced chatbots represent a shift in educational technology. By combining conversational AI with D-ID’s rapid video rendering, SingIt created AI teachers that provide real-time, face-to-face feedback to learners. This novel approach not only enhances the learning experience but also offers a scalable solution, crucial for SingIt’s expansion plans. The AI teachers offer a unique advantage: they provide immediate, personalized feedback, enabling learners to correct mistakes in real-time and deepen their understanding of the language, making the learning process more effective and engaging.

The Technology: A Complete Learning Experience

During implementation, SingIt conducted tests to gauge learner preference for various “digital teachers.” An overwhelming 85% preferred the digital teachers created through D-ID’s API. This aligns perfectly with SingIt’s focus on Social Emotional Learning (SEL), which aims to develop emotional intelligence and interpersonal skills, through its emphasis on improving language skills by way of connecting with students over something they love – music. D-ID’s technology enables digital teachers to provide immediate feedback to learners, in the form of audio and visual responses, adding an emotionally resonant layer to the learning environment. The fast rendering speed and minimal lag time further ensure a smooth, responsive interaction.

The Impact: Immediate and Sustained Interest

The initial rollout was met with significant enthusiasm, especially among younger learners. The announcement of face-to-face interactions with AI teachers led to a waitlist of over 2,000 people after just a basic video introduction. This overwhelming response validates SingIt’s strategy and underscores the effectiveness of its partnership with D-ID.

The Future: Expanding the Horizon of English Learning

The collaboration between SingIt and D-ID is in its early stages but has already shown enormous potential.SingIt is actively looking to expand its offerings by branching out to other markets, with D-ID providing a readily scalable solution.

Revolutionizing Media Engagement

Name: Radio Fórmula

Industry: Media & Broadcasting

Company Size (No. of employees): Over 500

Company Mission & Vision: Radio Fórmula aims to be the go-to source for high-quality news and entertainment for the Mexican audience. As a part of Grupo Fórmula, which has a rich 90-year legacy in media, the company is committed to innovation and excellence.

Products/Services: Radio Fórmula offers a wide range of services including radio broadcasting, video streaming, online news, podcasts, and entertainment shows.

Target Audiences: Mexican population, aged 25-44, who have a keen interest in news, politics, and talk shows.

Embracing Digital Transformation

Radio Fórmula recognized the need to evolve in the digital age and increase the amount of content on its new video-streaming platform. In Q1 of 2023, the organization decided to answer both challenges with the introduction of digital news presenters, becoming the first news company in Latin America to do so.

Radio Fórmula explored various options in the text-to-video market and found that  D-ID’s Creative Reality studio was the best solution, enabling the company to create original characters with the appearance it desired to best match its target audience’s preferences, at the scale and cost they needed to meet their goals.

Introducing Digital Newscasters

Radio Fórmula proceeded to create three AI-generated newscasters, Nat, Sofi, and Max, which are used to deliver daily news flashes and analysis segments. The virtual anchors deliver scripts written by Radio Formula’s team of journalists and producers, augmented with B-roll video and text graphics. In addition to their appearances on the video streaming channel, the segments are repurposed for Radio Formula’s social media accounts.

A secondary use of D-ID’s technology was for employee onboarding and training. Radio Fórmula produced videos featuring digital people to help the HR department introduce new staff members to the channel, its history, and its work practices.

Widespread Acceptance

The immediate impact of this collaboration was a month-on-month increase in viewership. This was especially significant among the younger audience segment who traditionally have stopped consuming news content. Despite some early trepidation around introducing digital people into the company over fears of job displacement and integration challenges, the workforce embraced their new AI colleagues, with developers and producers appreciating the ease with which they were integrated into their workflow and the realization that the overall increase in content lead to higher demand for employees in supporting positions.

Expanding Reach and Exploring New Opportunities

Looking ahead, Radio Fórmula expects to see a further increase in viewer engagement and is optimistic about expanding its reach into new digital platforms, including creating a conversational AI version of the presenters to interact face-to-face with visitors on their digital platforms. Additionally, the company is exploring the possibility of producing similar AI-generated content for interested commercial parties.

Breathing Life into Characters to Supercharge User Acquisition

Name: Gameloft

Industry: Gaming

Company Size: Over 1,600 employees

Company Mission & Vision: We always prepare for tomorrow today. To allow our fans to play games anywhere, anytime, and on any digital platform, we surround ourselves with exceptionally talented people from across the globe and have built the world’s largest distribution network. This is also how we understand the many cultures that make up our millions of customers worldwide and open our minds to new ideas for each market.

The Evolution of an Innovative Learning Experience

Gameloft, a global leader in the mobile gaming industry, has emerged as a powerhouse with a remarkable presence across the digital entertainment landscape. Founded in 1999, Gameloft has since solidified its position as a premier developer and publisher of mobile and digital games, boasting a sprawling network of studios and offices worldwide including development centers in Montreal, Toronto, Barcelona, Sofia, Bucharest, and Kharkiv – Ukraine, and corporate headquarters in Paris, France. This global footprint underscores the company’s dedication to delivering top-quality gaming experiences to a diverse and expansive audience.

Gameloft boasts an impressive portfolio of popular games that have captured the hearts of millions of players. Some of their most iconic titles include “Asphalt 9: Legends,” the latest racing game in the Asphalt series, and “Dungeon Hunter 5,” an action-packed RPG adventure. With over 1.5 million games downloaded a day, and 190 games in their portfolio, including an array of beloved Disney titles, Gameloft ranks among the industry’s elite studios.

The User Acquisition Challenge

Gameloft first approached D-ID with a common challenge – how do we attract more users? The Creative Agency Team (CAT) in Sofia was tasked with developing the marketing strategy for user acquisition (UA) campaigns and they wanted the games to speak for themselves – literally. With the R&D program in CAT Sofia, the team was looking for an easy and creative solution for short-form video ads that would captivate their target audience. In these in-game advertisements, well-known video game characters would promote the game and encourage viewers to download it.

An Efficient and Cost-Friendly Solution

The CAT Team knew that animating characters for these videos would be expensive and time-consuming, especially if they planned on using a variety of scripts for different characters. After researching several solutions, they found the D-ID Studio. While D-ID offers both a studio and an API, Gameloft found the studio best suited to their needs, particularly for its facial animation and text-to-speech capabilities. They seamlessly integrated D-ID technology into their existing workflow by uploading static images to the Studio, generating speaking portrait videos, and then creating the final promo using traditional video editing software.

Volume and Results

Gameloft’s UA campaigns are primarily hosted on platforms like Facebook, Google Ads, and occasionally YouTube. Incorporating D-ID elements into their videos has consistently yielded exceptional results. With more than 20 creative concepts and sometimes over 50 iterations, Gameloft can now create UA and marketing videos in far larger volumes than before. These videos not only attract new users but also effectively communicate game updates and will soon be integrated into the games themselves. Gameloft’s dedication to excellence is evident in its iterative approach. They continuously refine their videos by altering one element at a time to identify which changes resonate most with users. This meticulous process involves testing various elements, such as call-to-action (CTA) button colors, to optimize user engagement. With each iteration, the CAT team learns more about their users and how to best communicate with them.

Team and Customer Satisfaction

The CAT team finds D-ID’s platform intuitive and user-friendly. They credit the cost reduction as a big reason for using the platform, but they also appreciate that the studio makes video editing easy, thereby reducing the time-to-market. The team used to spend hours writing scripts and looking for the right voice actors, which was costly and labor-intensive. With the pre-loaded voices in the Studio, they simply upload a ready-made script and press generate – a process that takes 3-4 minutes in total.

The response from customers is impressive as well. The new D-ID-generated videos are performing exceptionally well, and the team hopes to expand into other games and characters.

In the dynamic mobile gaming world, where user engagement and acquisition are paramount, Gameloft has harnessed the power of D-ID technology to set new industry standards. Their strategic implementation of D-ID has streamlined the creation of captivating marketing campaigns, one video at a time. Their objective is to expand their reach with AI and to monitor industry trends to consistently improve their UA efforts closely.